Tradition and Territory
“The gnomes represent the conscience of good men”
Despite his hard life, Ernesto Saffirio maintained a childlike soul: every night he recounted to little Josetta that when he was small he saw a gnome enter the courtyard of the house in a cart drawn by mice.
A CURIOUS THING ABOUT
Josetta, who designed the original labels kept these stories alive for her own children, Sara and Alessio. She decided to dedicate her wines to these little creatures who help the farmers in the fields, look after the animals and the cellar in exchange for a little wine.
The beauty and originality of these drawings have made Josetta Saffirio’s illustrations famous throughout the world. The gnome perfectly represents our way of making wine in a sustainable way.