Tradition and Territory
“Gnomes are the consciences of good men”
Despite the difficulties of life, Ernesto Saffirio always kept the eyes of a child: every night he told his little Josetta, that when he was a child he used to see a gnome into the courtyard of the farmhouse, on a cart pulled by mice.
Josetta, author of the original label designs, kept alive these stories for her children Sara and Alessio. She decided to dedicate wines to these little creatures that help farmers in the fields, taking care of the animals and the cellar in exchange for a bit of wine.
The originality and beauty of these designs, made the illustrations of Josetta Saffirio famous worldwide. The gnome perfectly represents our way of producing wine in a perspective of sustainability.