ReWineD. My idea for IED students

ReWineD: a new life for cellar stuff

In wine-making process have always been used many different packagings such as glass bottles, of course, barrels, cork tops, big and small wood boxes. Manytimes I asked myself “How can I reuse all this stuff?”.I was sure there was a way to give a new life to all these unused things, and to make the production of my wine more virtuous, let’s say more sustainable. I wanted myself to lead a project focused on recycling, strongly connected to another very important matter: environmental sustainability. I have always look at my job of wine-maker as a part of a wider framework; it is not only about my farm but also about take care and respect of our territory. I love to say:

“Being a farmer is about feeling the hard responsabilty to the land we have inherited from our fathers and that we will give to our children.”

Why I have chosen IED

I decide to involve in my project the designers-to-be that now are studying at IED School, in Turin. Who can give me the right answer, if not them? And so the ReWineD! Recycled Wine Design project was officially born. The project is about giving a new life to unused stuff lying in our cellar, transforming objects that are no more useful in our production process into new objects useful in other fields. In cooperation with IED I have funded a scholarship to reward the best idea. The project is addressed to 9 students at the 2nd academic year of IED Product Design course. Professor Giorgio Ceste will lead them. The winner will be chosen by a jury composed of designers, architects and journalists expert of the matter.

I strongly wanted this project

I had this idea in my heart for a long time, and I am very proud of it. In 2004 I have converted my farm to organic standards and I am really interested in whatever action can be usefull to achieve a higher level of sustainability, both in my wine-making process and in the recycling of our equipments. There is another fact that makes me really satisfied. A new cooperation network has risen on the territory from this project, for example Italia Bellissima has become partner of ReWineD. Italia Bellissima is a project created by Architect Andrea Capellino, from Asti, and it is a network of Italian architects and craftsmen working in interior design and in the construction sector. Why is it so important? The growing of ReWineD project gives the evidence of a new awareness about these subjects and it shows how sustainability can become a driver for the development of vituous networks.

The Winner

This project is my challenge to young designers. And I am preatty curious about the winner, about which will be the most beautiful and functional project made from my cellar stuff. Transforming the raw idea into this well-defined project means a lot to me: it is not so important who will be the winner, the most important thing has been starting a process able to involve big partners and that can bring beneficial effects.
Do you want to know who will win the call? Follow me on my blog and you will see it! The award ceremony will take place on 4th May at my Winery!